Positioning to Win Upcoming Opportunities
Most likely you are experiencing some of these challenges:
- Responding to opportunities without understanding what is needed to win them?
- Missing out on opportunities that you thought were in the bag?
- Focusing on the solution, not the customer’s needs?
- Strategising, but not following through?
- Struggling to motivate your team to work on yet another bid?
If any of these issues sound familiar, then there is room for improvement in your capture strategy or translating your capture strategy into proposal strategy.
Key valuable competencies delivered in this workshop are:
- Analyse gaps in your customer and opportunity knowledge and plan to fill them
- Learn simple approaches to create and build strong customer relationships
- Shape your capability and solution to meet customer needs
- Monitor and measure progress in improving your position with the customer