Winning Executive Summaries

//Winning Executive Summaries
Winning Executive Summaries2017-03-21T01:15:20+08:00

Clearly Explain Your Value Proposition

Research shows that the Executive Summary is often the only part of a bid response or proposal that is read by senior customer decision-makers. Time you spend on the Executive Summary is more important than time you spend on any other part of your proposal.

Learn how to win 88% of the bids you respond to – that’s Shipley’s win rate over a 3-year period, as audited by Ernst & Young (see www.shipleywins.com.au for audit report).

  • Have a clear template for an Executive Summary that makes it easy to write
  • Your writing will be compelling because it will be about your customer’s issues
  • Keep your solution team and your subcontractors on-message
  • Cut proposal development time and cost
  • Every proposal you are involved in will be more coherent and consistent … and more likely to win

Brought to you by Coalface Dialogue in association with Shipley Asia Pacific

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